One toolbox for every season, team and partner.

The challenge: seasonal content across a wide network

Haglöfs had relied heavily on SharePoint to distribute marketing files externally. As campaigns changed and the volume of content grew, that approach became cumbersome for the communications team and its network.

The task was broader than storing more files. Partners needed an understandable way to find relevant images, videos, advertising and social content, while marketing needed a manageable structure and appropriate access for different audiences.

The approach: assets and guidance in one place

Haglöfs created a shared marketing toolbox with seasonal assets and brand guidance. Themed collections made seasonal material easier to browse, and access permissions helped the team present content to the right people.

Brand guidance sat alongside the assets themselves, so employees and external partners could find both the material and the context needed to use it.

A Dropbox connection was an important part of the setup. It let the team continue using familiar tools while making Pickit the organized destination for discovery and distribution.

The result: easier access, with better visibility for marketing

Haglöfs described employees and partners finding what they needed without searching across tools, files and email. The marketing team also used asset statistics to understand usage and inform its content work.

The change was meaningful for brand guidance too. With material and instructions readily available, the team described less need to police everyday brand decisions. The toolbox made approved content easier for a broad network to put to work.