Heavy industry. Lightweight brand access.
Pioneering aluminium technology since 1896
Gränges is a global leader in aluminium rolling and recycling, with a long history of innovation. The company develops advanced, lightweight, and sustainable materials that play a critical role in everything from the automotive industry and HVAC (Heating, Ventilation, and Air Conditioning) systems to specialty packaging and battery components.
With a strong local presence and global reach, Gränges is dedicated to circular and low-carbon solutions. The company is driving the transition toward a more sustainable industry, with the goal of reaching climate neutrality by 2040. Gränges operates production facilities across three continents: Asia, Europe, and the Americas, with approximately 3,500 employees working closely with customers to create the material solutions of the future.
9
Countries
3500
Employees
8000+
Approved brand and media assets
Desire: Turn thousands of employees into confident brand ambassadors
"Thanks to Microsoft and SSO integration, employees around the world now access brand assets directly inside the tools they use every day. [...] The brand becomes present in employees’ daily workflows - intuitive, accessible, and always up to date"
Empowering every employee to represent the brand
Content creators often had two options: rely on hands-on help from Group Communications or try to navigate the brand on their own. With operations in Europe, the US, and Asia, the team knew one thing for certain: the brand would only live on through the people who use it every day.
To turn thousands of employees into confident brand ambassadors, Gränges needed to democratize the brand; to make the right choices the easy choices, no matter where in the world someone worked.
A digital-first brand experience that meets people where they are
Instead of expecting employees to search through file folders or ask for help, Gränges adopted a digital-first approach to brand management. The goal was simple: bring the brand directly to the applications people already use and create one single source of truth for all assets.
Pickit offered exactly what the organization needed:
- An online brand hub that gathers guidelines, images, templates, and presentations in one place.
- Seamless integrations with everyday tools such as PowerPoint, Word, and Excel.
- Easy, controlled updates ensure that everyone always works with the latest version.
This way, the brand becomes present in employees’ daily workflows – intuitive, accessible, and always up to date
"The result is a more consistent brand experience, faster content creation, and a sense of empowerment among regional teams. Gränges’ brand is no longer something managed for employees – it’s something they can own."
A global brand democratization hub
With Pickit, Gränges transformed brand management from a centralized bottleneck into a shared capability across the organization. Thanks to Microsoft and SSO integration, employees around the world now access brand assets directly inside the tools they use every day. Whether preparing a customer presentation in Shanghai, updating a safety briefing in Finspång, or creating marketing materials in the U.S., teams can instantly find the right images, templates, and guidelines.
The result is a more consistent brand experience, faster content creation, and a sense of empowerment among regional teams. Gränges’ brand is no longer something managed for employees – it’s something they can own.
Pickit, a very intuitive tool
With Pickit, Gränges employees can quickly find the assets they need, eliminating the time-consuming process of sifting through various tools, files, or emails, ensuring a higher brand consistency