New ownership and new investors.
Mathias Björkholm, key members of the team and a group of investors acquire Pickit’s business. Robin Askelöf becomes Chair of the Board as the company continues to focus on customers and product development.
The Pickit story
It started with a presentation. It grew into something bigger.
Pickit began with a practical question: why was finding the right image for a presentation so difficult? That question grew into a broader ambition—to make an organization's content easier to find, manage and use.
- 2026
- 2022
A new identity for a broader platform.
Pickit introduced a new visual identity to reflect its evolution from an image service into a DAM platform. The new identity kept a connection to its beginnings while representing a wider role in organizing and distributing content.
- By 2021
Growing into a DAM platform.
Pickit had expanded beyond presentation images into digital asset management. Organizations could manage and distribute visual assets, documents and templates, with integrations connecting their content sources and working tools.
- 2017
Microsoft Ventures invests.
Microsoft Ventures announced its investment in Pickit on 1 March 2017. The announcement highlighted Pickit's ability to distribute company image libraries directly into PowerPoint and Word.
- The early years
Content where work happens.
Pickit brought image search into Office, making it possible to find visuals without leaving a presentation or document. Company image libraries joined stock content, helping employees use their own approved brand assets.
- 2013
A simpler way to find images.
Pickit was established in Sweden in 2013. Its early service connected people creating presentations with a community of photographers, making useful visual content easier to discover. Remote collaboration was part of the company from the start, with team members in several countries.
Today
Distribution remains central.
The platform has grown, and the original idea still matters: useful content should be within reach when people need it. Pickit brings brand libraries closer to the teams, partners and tools that put them to work.
Explore content distribution
See what Pickit can do today.
See how organizations use Pickit today, or explore what it could look like for your team.