Pickit is entering a new phase with a new ownership structure, the backing of accomplished entrepreneurs and investors, and a clear focus on continued development. With an established customer base, a valued product and an experienced team, the ambition is clear: to build an even stronger Pickit for the future.
Pickit’s co-founder and CEO Mathias Björkholm, together with key team members and a group of investors, has acquired Pickit’s business.
“This feels fantastic! We have a product we truly believe in, customers who appreciate what we do, and a team with both expertise and enormous commitment. Now we have the opportunity to combine all of this with strong investors and a new structure that puts us in a great position to take the next step,” says Mathias Björkholm, CEO and co-founder of Pickit.
The same product and commitment – new opportunities
Pickit helps companies bring together, organize and distribute digital assets, brand material and content. The platform is used by companies that want to ensure the right material is available to the right people, in the right channels and at the right time.
For customers, the change is primarily about continuity. The service continues to work as before, with the same expertise and commitment behind the platform. At the same time, it creates new opportunities to further develop both the product and the offering.
“What matters most to us is continuing to create real value for our customers. They have invested time and commitment in Pickit and built important workflows around the platform. We take that trust very seriously, and we are really looking forward to continuing to grow together,” says Mathias Björkholm.
AI creates new opportunities for Pickit
As AI changes how companies produce, manage and distribute content, the need for structure, control and consistent brand management is also growing.
For Pickit, this development creates new opportunities to help marketing and communications teams work smarter, more efficiently and with greater brand consistency.
“AI is changing the landscape for our customers. As more and more content can be created ever faster, it becomes even more important to know which material is current, approved and consistent with the brand. Pickit has a very exciting role to play here,” says Mathias Björkholm.
An experienced team with long-term ambitions
Behind the new Pickit are Mathias Björkholm, CTO Jacob Johansson and other key team members, who together hold a significant ownership stake in the company. Robin Askelöf is taking on the role of Chair of the Board.
With strong, long-term investors and a clear focus on customers, product development and profitable growth, the ambition is to build on the strengths already present in the business.
“We have a really solid foundation and plans for how we can create even more value in the future. Now it is about putting them into action. We are incredibly excited about the next chapter,” says Mathias Björkholm.
New ownership. New energy. Big ambitions.
