A family of brands
Give distinct brands their own content spaces under a parent account.
Pickit Family · Multi-brand organizations
One group. Many brands. A home for each.
Bring your organization together with Pickit Family. Connect brand sub-accounts to a parent account, giving every brand its own identity, content and team responsibilities.
Example organization
Parent accountYour group
Connected through Pickit Family
- FORMABrand sub-account
- NORTHBrand sub-account
- MONOBrand sub-account
Space for every identity
Part of the group. Entirely their own brand.
Give each brand a recognizable home for its images, templates and guidelines. Its team maintains the material and manages access for the people who need it.
Explore brand librariesFORMABrand library
Brand guidelines
Presentation templates
Campaign images
Managed by this brand’s team
A closer look
A connected group. Clear responsibilities.
Connect the group’s sign-in setup.
Pickit Family connects a parent account with dedicated brand sub-accounts. Authentication settings are inherited from the parent, providing a common starting point for the family’s sign-in setup.
Only authentication settings are inherited. Content, permissions and other settings are maintained in the relevant brand account.
Keep content and access with each brand.
Give each brand team responsibility for its identity, guidance and campaign files. Organize its libraries for the people it serves, and configure who can access and maintain that material.
Being part of the same family does not automatically give everyone access to every brand’s content. Set roles and permissions in the relevant account.
Start with one brand. Plan for the group.
Map your brands, business units and audiences, then decide where separate accounts are useful. Assign content owners and involve IT in the sign-in setup.
Pilot with one brand or region. Check that the right people can sign in, find, use and maintain their material before expanding the structure.
Enterprise account structure
Inherited from the parentAuthentication settings
FORMA
NORTH
MONO
Managed in each brand account
Content & libraries
Roles & permissions
Brand identity & guidance
Make room for the way your organization works.
Teams across markets
Plan dedicated accounts where regional teams need their own material and ownership.
Enterprise divisions
Map account boundaries to the business units and audiences you support.
Customer story
Gathr Outdoors
Gathr Outdoors gave its outdoor brands dedicated areas within a common Pickit platform, with tags, brand guidance and private Boards helping teams find relevant material.
Read the customer storyA few useful answers.
What is Pickit Family?
Pickit Family connects brand sub-accounts to a parent account. It gives a group a connected account structure while each brand maintains its own content, identity and permissions.
What do brand accounts inherit from the parent?
Authentication settings are inherited from the parent account. Content, permissions and other settings are maintained in each brand account.
Does every brand need a separate account?
Start with your content owners, audiences and access requirements. Use that map to decide where separate accounts are useful and where libraries within an account fit the work. We can review the structure with you.
Does regional content get translated automatically?
Your team prepares and maintains the language versions required for each audience. Pickit helps organize and distribute that material within the selected structure.
Bring your brands. Start with a clear structure.
We can review your audiences, brand content and account needs, then map a representative first setup.