Mastering Brand Management

About Gathr Outdoors

Gathr Outdoors is a family of brands dedicated to helping people enjoy the great outdoors in style and comfort. From portable furniture by GCI Outdoor to high-performance coolers by ORCA, and camping essentials by Klymit, the company caters to adventurers of all kinds. Each brand under the Gathr umbrella has a unique identity and legacy, making the task of managing their assets a challenge of its own.

Operating with a focused and resourceful marketing team, Gathr Outdoors needed a way to organize, maintain, and share branded assets efficiently across teams and departments.

Challenge: Herding the Brand Cats

Managing multiple brands is no small feat, especially when each one comes with its own identity, guidelines, and history. Prior to adopting Pickit, Gathr Outdoors faced a tangled web of systems:

Shared drives
Dropbox folders
Servers scattered across teams

"It was daunting. Assets were everywhere, and trying to provide people with what they needed felt impossible," said Paul Campanelli, Creative Services Director.

The lack of a centralized system made it challenging to maintain brand consistency or enable team members to find the right assets when they needed them. "We had to figure out how to get everything in one place and allow people to self-serve," the team explained.

Enter Pickit: One Hub for Every Brand

When Gathr Outdoors discovered Pickit, it was like finding the perfect campsite after a long hike. The platform provided a centralized solution to house all their brand assets, enabling better organization and accessibility.

Pickit’s structure allowed Gathr to maintain the individuality of each brand while still consolidating everything under the Gathr Outdoors umbrella. The team also appreciated the ability to:

Tag assets by product, making it easier to find specific items.
Create private boards for sensitive content, like pricing and sales materials.
Enable self-service access for internal teams, reducing repetitive requests.

The Solution: Consistency and Control

With Pickit, Gathr Outdoors transformed their workflow:

Centralized Access: Sales, marketing, and product teams can now find what they need without sending endless emails.
Brand-Specific Hubs: Each brand has a distinct identity within Pickit, ensuring consistency in how assets are presented and used.
Streamlined Workflows: Designers and marketers save time by accessing pre-approved assets directly, rather than recreating or searching for them.

"Pickit’s structure and search functionality are game-changers. It’s so much easier to find and organize assets now," said Paul Campanelli, Creative Services Director.

Results: More Time for Creativity

The impact of Pickit has been immediate and significant:

GCI now has over 5,000 assets uploaded and tagged.
ORCA follows closely with more than 4,400 assets.
Sales teams can easily create presentations using Pickit’s integration with Microsoft Office, enhancing their go-to-market process.

While managing the platform remains a significant task, the benefits far outweigh the workload. The team is now free to focus on more strategic initiatives, rather than constantly fielding asset requests.

Why Gathr Outdoors Loves Pickit

For Gathr Outdoors, Pickit isn’t just a tool—it’s a game-changer for managing their multi-brand portfolio. By centralizing and streamlining their asset management, the platform has empowered their small team to work smarter, not harder.

"The ability to give each brand its own identity while keeping everything under one roof has been a lifesaver. Pickit has completely transformed how we manage our assets." said Paul Campanelli, Creative Services Director.