Give people the assets—and the guidance to use them.
Make brand guidelines part of the content experience. Bring the relevant logos, imagery and supporting instructions together so people can understand the brand while finding what they need.
Brand guidanceThe practical ingredients of your brand.
Get the actual logo.
Put the logo files beside the instructions for using them. Help colleagues choose the right version for their background, format and intended use.
Files people can use
Store the prepared logo files as brand assets. Give the versions clear names so users can choose a suitable file instead of copying a logo from a presentation.
Context for the choice
Explain placement, backgrounds and common mistakes in the guide. The guidance supports a person's design decisions; it does not automatically enforce every brand rule.
Copy the exact color value.
Keep named colors and their variants in the brand library. Give users useful values and references instead of asking them to sample a color from an image.
Named colors and variants
Define color assets with HEX and RGB values. Use meaningful names and variants to explain the colors intended for different parts of the identity.
Supporting print references
Add Pantone or CMYK references where relevant. These are stored brand references; the final printed result still depends on the production process and its color handling.
Find the right fonts and styles.
Bring the font family and its available weight and style files together. Help people identify the typography specified for the work they are creating.
Related font files together
Organize the family's available styles and weights rather than leaving users to identify separate files by name. Add guidance about where each style belongs.
Check the usage terms
Keep relevant license information with the files. Access to a font file does not by itself grant permission to distribute, install or use it in every context.
Maintain a reference people understand.
Connect the practical assets to the brand's principles, tone and examples. Give the guide a clear owner so it stays useful when the identity changes.
A guide close to the work
Use clear categories and sections for identity, typography, imagery and instructions. The web-based guide can connect explanations to the relevant downloadable material.
Use the guide in portals and AI assistants
Use the guide in your partner portal or brand rollout. Connected AI assistants provide another way to find the brand assets and guidance your account makes available.
Radinn
Radinn brought product imagery, sales material and guidance into Pickit Brand to make its content easier for dealers and partners to explore.
Read the customer storyA few useful answers.
What can we include in the guide?
The web-based guide can bring together your identity, mission, tone of voice, logo instructions, color guidance, typography and relevant assets.
Does a guide automatically enforce our brand rules?
The guide explains how to use the brand. People still make the design and publication decisions in the tools where they create their work.
What happens when we change a guideline?
Update the reference people visit in Pickit. A separately downloaded guide or file remains a copy and needs its own replacement when appropriate.
Make your guidelines easier to use.
See how your identity, instructions and assets can work together in Pickit.