Rebranding on a deadline 

The key to Joyweek's rebranding success

Fresh off a company acquisition in 2023, Joyweek was ready to be introduced to the world. Formerly Facility Management, a business area of Office Management, now with the new owner Verso Capital, they were stepping out under a brand-new name with a mission to create office environments where all employees can perform their work in the best way.Joyweek_clocks_hero

"I keep Pickit open all the time — it’s a simple, easy, and fun tool that helps us manage our brand effortlessly every day."

Maria Lodin
Maria Lodin
Head of Marketing & Sustainability at Joyweek

Challenge: Unify and conquer a rebrand!

 

Leading Joyweek’s marketing team is Maria Lodin, a woman on a mission. As they were rolling up their leaves to work on a full rebrand project, Maria and the team at Joyweek, assessed all their internal tools and found that their digital content was spread across multiple tools: CRM, Microsoft Teams and more. Every department used something different, making it very difficult to maintain control of all their digital assets. Right at that moment, Maria knew they needed a better solution to house all their assets and make the new brand sing. ‍

 

"With Pickit, we've transformed our brand management into a seamless and enjoyable experience. It's the best tool for us to lean on, making everything simple, efficient, and visually engaging."

Maria Lodin
Maria Lodin
Head of Marketing & Sustainability at Joyweek

Solution: New brand, new home

It was Pontus Olsson, Joyweek's CEO, who first saw the potential in Pickit, a digital and brand management platform that seamlessly integrated with their existing Microsoft 365 setup. Right away they knew that the direct PowerPoint and Word add-on could only mean one thing: goodbye to all the days of endless presentation creation. Pickit allowed them to leverage existing materials and easly share them with the entire organization. A game-changer.

With all the benefits stacked up, the decision was clear. Joyweek implemented Pickit just two months before their brand launch. The results? A stellar success! The marketing team had all their digital assets uploaded, organized, and ready to roll by January 2024.

 

"Our decision to choose Pickit was driven by its seamless integration with Microsoft, which ensures easy access and sharing across our entire organization. The secure cloud storage offers robust protection for our images, templates, and documents, giving us peace of mind."

Pontus Olsson
Pontus Olsson
CEO at Joyweek
 

Outcome: Living and breathing the new brand

Maria, a self-proclaimed Pickit champion, emphasizes the platform's impact on brand usage. Now, everyone at Joyweek knows where to find the right assets, ensuring a consistent brand message across all channels.

It's a win-win for everyone, saving countless hours and allowing the team to focus on what they do best: making workplaces joyful.

"Pickit's user-friendly interface makes it simple for everyone, even those who are not tech-savvy, to navigate, find, upload, and organize images quickly and efficiently."

Maria Lodin
Maria Lodin
Head of Marketing & Sustainability at Joyweek

Pickit, a very intuitive tool

With Pickit, Joyweek's employees can quickly find the assets they need, eliminating the time-consuming process of sifting through various tools, files, or emails. Learn how Joyweek quickly and easily built a DAM platform for real-time assets to stay on top of business needs.