One shared home for the latest brand material.
Ahlsell consolidated scattered assets in Pickit and gave content owners a shared way to keep material available across the organization.
Ahlsell distributes products, tools and supplies to professionals in installation, construction, service and maintenance. Its marketing material supports many different teams, including communications, content owners, key account management and sales.
The company brought Pickit into a fragmented asset setup to give these teams a shared home for its images and other brand material. The implementation combined central access with responsibility for keeping content up to date in each business area.
Too many locations and versions
Before Pickit, employees downloaded material from the intranet and stored it in local folders or on servers. Images were spread across these locations, while video lived in separate solutions. Finding the latest version and checking its accuracy took effort.
The result was duplication, outdated presentations and inconsistent design. Marketing needed to make approved material easier to locate and create a clearer structure for the people responsible for maintaining it.
“With Pickit we can easily serve thousands of people with our latest collateral and visuals.”
Central access, shared responsibility
Ahlsell consolidated its digital assets in Pickit. A network of employee contributors took responsibility for adding and updating content within their business areas, helping the central library stay useful across a broad organization.
Ahlsell highlighted integration with Active Directory as an important part of the user experience. Access to the shared library supported collaboration between teams, while PowerPoint distribution helped bring relevant brand material to presentation makers.
Building adoption and a way to follow it
Ahlsell reported increased engagement and improvements in how teams accessed and managed content. It also acknowledged that specific goals and measures had not been established at the start. A dedicated project manager was appointed to set goals and follow up on the implementation.
At the time of the story, the team’s next ambitions included a broader document bank and further development of the library. Time savings, better asset handling and a stronger brand were priorities for that work.
Customer experiences and results refer to the setup described in the original story.
