Pickit Blog

From Clippy to Co-Pilot: How AI Assistants Are Revolutionizing Our Marketing Work

When I started my career in marketing, we had Clippy, that iconic (and let's be honest, sometimes annoying) Microsoft Office assistant. As I look at my desktop today, I'm amazed at how far we've come. The AI assistants we now use are smarter, more intuitive, and genuinely helpful. In our marketing department, AI-powered co-pilots and agents have transformed how we work—helping us craft better content, streamline our ...

AI and the Future of Branding: What Every Business Needs to Know

Branding isn't just about having a nice logo anymore—it's about creating memorable experiences,...

AI-Powered Marketing: How I Leveraged Co-Pilots and Agents to Transform Our Efficiency

When AI co-pilots first emerged in our marketing department, I was skeptical. Would these tools...

Content Creation in the Age of AI: What's Next for Marketers?

AI isn't just a tool—it's fundamentally reshaping how we create, distribute, and optimize content. ...

Scaling Your Brand Without Losing Control: A Strategic Guide for B2B Marketers

As B2B companies scale, maintaining brand consistency becomes increasingly challenging. With AI...

AI vs. Brand Guidelines: How to Keep Your Brand on Track in the Age of AI

Brand guidelines have long served as the backbone of strong brand identity. But as AI-generated...

Brand Inconsistency Is Costing You More Than You Think - Here’s Why

If you’re anything like me, you want your brand to stand out. You want it to feel recognizable,...

The Real Costs of Implementing a DAM Solution: What You Need to Know in 2024

How much does it cost to implement a DAM solution? Choosing a Digital Asset Management (DAM)...

Mastering Media Asset Management: Benefits, Best Practices, and Key Differences

Media Asset Management – also known as MAM – refers to the process of managing video and multimedia...

Why do you need an image database in 2024?

Let's face it, marketing and communications people, our lives are constantly scrambled for fresh,...