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Storytelling basics for PowerPoint

Good stories are sticky

The human brain is wired for stories and using story structure is a great way to help make your message both engaging and memorable.

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Story structure for PowerPoint

One simple way to use story structure is to divide your presentation into three acts and focus on connecting, explaining and activating.

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  1. Beginning – Connect
    • Aim to get people identifying with what you’re saying
    • Be personal and don’t waste time on background info
    • Set the scene and show them you understand them
  2. Middle – Explain
    • Aim to get people identifying with what you’re saying
    • Focus on what they need to know, not what you know
    • Use chapters or a timeline for clarity
  3. End – Activate
    • Summarize and leave the audience wanting more
    • Help them take the next step with clear action points
    • Share a more detailed send-out version of your deck

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