Forbes uses Pickit to simplify and stay on brand

Forbes Media is a global media, branding and technology company. See how they use Pickit to improve asset distribution and brand consistency.

About Forbes Media

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.

 

The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.

 

 

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A total game-changer

“Pickit has been a total game-changer and allows our team to be efficient, consistent, and best of all, on brand.”

- Danielle Rubino
Executive Director of Brand Marketing

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3 ways Pickit can boost productivity at your company

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Seamless Office integration

By giving your colleagues access to images inside Office, you’ll save them time and help them stay focused instead of hunting for content.

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Collections, tags
& descriptions

By curating content in themed collections and groups, tagging images and adding descriptions, people will find things faster. 

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Actionable insights
& analytics

By getting access to data on downloads, inserts and image usage, you can optimize your library so people always find what they need fast.

Safeguarding compliance across channels

85% of images downloaded from the search engines are unlicensed and illegal to use. For a company like Forbes, using visual assets that are both licensed and approved by the Brand Marketing Depot. is paramount. Pickit solves this by ensuring the relevant material is always at Forbes employees' fingertips. 

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A faster way to make impactful presentations

After switching to Pickit, Forbes can easily distribute the right content to employees working in PowerPoint, making it both smoother and safer to create compliant decks. 

Pickit helps Forbes to always stay on brand

The fact that Pickit is available to Forbes employees inside PowerPoint and Word means they always know where to find the latest content, leading to a noticeable reduction in requests for content to the Marketing Dept.

 

The availability of a centralized image library and asset management system has also helped empower employees across departments to actively engage in evolving their visual communication and becoming ambassadors for the Forbes brand.

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Consistent brands perform 23% better

Businesses with clear and consistent branding perform 23% better than those without. Pickit can help you see the same results.

Schedule a live demo

Talk to a product specialist to see the solution in action and set up your own image bank for your department or company.

 

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